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Training video course " Simple and clear Yandex Direct"
Content: Курс и ссылки на видео.doc 44,5 kB
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Product description
Do you want to become an Internet marketer and master of contextual advertising?
This advanced course in Yandex Direct is for You!
24 video lessons in private access on YouTube, which can be viewed in 24 hours.
Not just a bare theory, but a step-by-step practical guide that is a bold guide to action.
Only the most up-to-date information for the beginning of 2020. Secrets and chips. Don´t try to find it in free webinars.
Start in the first lesson with the basics, and by the 24th lesson - you are already in the Game.
Against the background of wildly expensive courses that cost from 15 to 145 thousand rubles, this course is the optimal ratio of price and quality.
Course author: Ivan Salnikov, directologist with 8 years of experience, author of more than 700 advertising campaigns, CPA traffic manager, Head of the Marketing Department of the "Orion" commercial and industrial company.
Additional information
The outline of the course:
Lesson 1. Introduction to contextual advertising.
Lesson 2. Preparing to launch an advertising campaign.
Lesson 3. Creating a semantic core and searching for keywords in Wordstat
Lesson 4. Grouping of key phrases
Lesson 5. Creating a simple RC on Yandex Direct search.
Lesson 6. Creating an ad campaign - Ad Groups
Lesson 7. Creating an advertising campaign in the Russian Federation
Lesson 8. Bids and bidding strategies
Lesson 9. Moderation of your account
Lesson 10. Analytics - Sales Funnel - Yandex Metrica - Creating and installing a counter
Lesson 11. Analytics - Creating Yandex Metrica goals
Lesson 12. Analytics - Working with Statistics
Lesson 13. Analytics - Working with Yandex Metrica
Lesson 14. Analytics - Working with CRM systems and end-to-end Analytics service
Lesson 15. Optimization - Audience - Adjustments
Lesson 16. Conversion of the site
Lesson 17. Scaling
Lesson 18. Key Collector - Introduction to the program-parsing phrases
Lesson 19. Key Collector - Example of collecting keys for an offer
Lesson 20. Key Collector - Direct Commander
Lesson 21. Useful services
Lesson 22. Click-fraud and protection
Lesson 23. Controversial point
Lesson 24. Conclusion
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