The business plan of the journal

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Product description

1. Youth literary-journalistic magazine

SUMMARY 3
PURPOSE AND OBJECTIVES OF ACTIVITY 4
DESCRIPTION TYPE OF BUSINESS 5
HISTORY PROJECT 7
Create products and the type of services 8
ASSESSMENT OF THE MARKET SALES 12
COMPETITION AND COMPETITIVE ADVANTAGE 13
Marketing strategies 17
LIFE CYCLE 17
PRICING 18
STRATEGY FOR THE IMPLEMENTATION OF THE GOODS 18
ADVERTISING STRATEGY 19
QUALITY CONTROL STRATEGY AND DEVELOPMENT 20
STRATEGY TO EXTEND LIFE CYCLE 21
ORGANIZATION OF ACTIVITIES 22
FINANCIAL PLAN 24

Total 28 pages

2. Magazine "Empire of credit"

Target audience: bank customers and potential customers of banks (ie, all working-age population of Russia).

Circulation: 10 thousand. Copies
Printing: full color
Printing format: A4
Volume: 144 bar (with a consequent increase in volume)

Motivation: In a lot of the media market of periodicals on the subject of finance. But it is very urgent for banks and consumers affected by the topic of loans only in the context of the overall narrative. We believe that the "Executive" magazine about the credit policy pursued by Russian banks today, but refracted through the prism of life style, will be the edition in which the banks themselves will be able to implement its literate PR programs.

Objective: Promotion of "living on credit" and the opportunities that provide loans.

Total 8 pages


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