Project Management Basics MIEMP Witte Course

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Uploaded: 07.04.2019
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Topic: Development of an advertising company
Content

Introduction …………………………………………………………………………… .3
          1. Theoretical and methodological basis for the development of an advertising company …………………………………………………………………………… .5
1.1 Advertising campaign …………………………………………………………… 6
1.2 Objectives of advertising campaigns. Types of advertising campaigns ................... 7
          2. Analysis of the advertising activities of LLC "Center" ………………… .11
2.1 General characteristics of the company ………………………………… ... 12
2.2 Analysis of the effectiveness of the use of advertising ................13
2.3 Recommendations for improving advertising activities ...… .21
Conclusion ……………………………………………………………………… ... 26
References ………………………………………………… .............. 28

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