MLM: an objective approach and new ideas.

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MLM: an objective approach and new ideas.

MLM phenomenon - a miracle or a grandiose falsification? Is it big this "the greatest opportunity in the history of mankind," really? Where is the truth and elementary noisy PR? What are the real pros and cons able to deliver human-cooperation with the MLM company, what problems to solve?

From the author.
Chapter 1. Theory and practice of MLM business.
1.1. Determination of MLM.
1.2. History and prospects of development of MLM.
1.3. MLM and "traditional" business.
1.4. Strategy and tactics of MLM business.
1.5. Pros and cons of MLM.
1.6. Home business.
1.7. Unlike MLM companies from the financial pyramid.
Chapter 2: MLM: myths and reality.
Chapter 3. Questions and Answers.
4. Advanced Materials.
Selected chapters from the book M.Schelkonogova "People and ideas: notes in the margins of the Teaching."
Glossary of MLM.
References and links.

The idea of \u200b\u200borganizing a business system MLM comes from the fact that the emotional, personal story painted a distributor of the product and the company (presentation) - the best advertising you sell products / services. The organization of direct sales actually implemented effective advertising technique of all time, called "word of mouth" or "word of mouth": a person tells a person about his impressions.

Despite the fact that the method of dissemination of information by word of mouth ("word of mouth") and a method of direct sales (from producer to consumer) there since the dawn of human communities, the first official direct sales appeared in 1868 in the South-West company USA. Thus, from house to house, from door to door selling Bible. Sellers receive a steady salary plus a percentage of sales.

In fact, as you know, the common perception opposition network (SB) and the so-called traditional "pyramid" business (TB) is purely arbitrary. First, the network companies have long taken a strong position on the market and the economy ceased to be something new, that is, turned in a fairly traditional commercial phenomenon. Similar parallels are lawful in relation to, for example, insurance business or franchise systems.
Secondly, if you take a position meticulous analysis, we can see that the model of building an MLM network companies are not in a pure form, and pyramidal network, as increasing pace distributors involved in the construction of their organization, develop it, not only in breadth (network principle), but also in depth, gradually building up quite a traditional pyramid with top leaders headed. There is a real hierarchical structure in which, as it turns out, not all are equal in all respects.

Financial freedom is, in fact, close to Freedom beggar maximally independent of the material component - it is invulnerable, because he does not need anything, it is free from any obligation in relation to themselves and to society, motivation (the need) to financial ensuring your life is reduced to almost zero.
Financial independence - the other face of the coin - the conditions under which a person is so financially secure that can afford to meet any of your need (whim), from the very personal to the global charity projects. In other words, it does not depend on external influences in all matters relating to material resources.
Financial choice - the ability to take a person or that an independent management decision based on the true priorities in life, and without prejudice to the moral and ethical component.

The financiers determine the following basic ways to create passive income:
• income from securities (shares, bonds, notes, certificates of deposit, and others.);
• income from real estate operations (investment in the construction, rental fees, etc.);
• income generated by the individual (in the sole or shared ownership), the operating business;
• income from the sale of copyright.

Additional information

-rasshiryaet idea of \u200b\u200bhow a MLM business;
the defining difference from the traditional MLM business and shows the dialectical necessity and feasibility of a combination thereof;
-uchit distinguish MLM company from a Ponzi scheme;
-formuliruet selection criteria for the company's cooperation;
-sposobstvuet mastering the basics of starting and further development of its own network in MLM;
-Allows to penetrate the secrets of motivation and other activities.
For the employees of MLM companies, students of business schools who want to start a business and a wider audience.

Author: © Mikhail Shchelkonogov 2008
ISBN: 978-5-904238-04-9
File Format: .pdf
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