Marketing research

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QUESTIONS

1. Purposeful collection, analysis and
interpretation of information to reduce
uncertainties associated with acceptance
marketing decisions related to
specific market situation is ...
a) marketing information system;
b) marketing research;
c) exploratory research.

2. What is the function of marketing
research?
a) bind through marketers information
with all elements of the external environment;
b) convey to the consumer the desire to sell,
buy, go to work, etc .;
c) gain understanding from
specific target audience.

3. What is the subject of marketing
research?
a) a company that ordered marketing
study;
b) consumers and everything connected with them;
c) marketing activities, processes and
phenomena one way or another with her
related.
4. The set of constantly functioning methods and resources for collecting, classifying, analyzing, evaluating and disseminating relevant information with the aim of using it to make effective marketing decisions is ...
a) hidden information system;
b) exploration information system;
c) marketing information system.
5. What does “information” mean in Latin?
a) “knowledge and wisdom”;
b) “make rich”;
c) “inform, give information”.

6. In which two main groups are divided
information sources?
a) major and minor;
b) primary and secondary;
c) important and unimportant.
a) primary data;
b) secondary data;
c) marketing reports.
8. What data is collected through observations, surveys, experimental studies performed on a part of the total population of the subjects - the sample?
a) primary;
b) secondary;
c) secret.
9. What is the product of the functioning of the IIA?
a) the results of observation;
b) product ready for mass
production;
c) a set of information about the state
internal micro and macro environment of the company.
10. What is the main advantage of the share value?
a) officially published;
b) syndicative;
c) exploration.

1 1. What are the characteristic features of what research are conducting various surveys based on the use of closed structured questions, which are answered by a large number of respondents?
a) quantitative research;
b) qualitative research;
c) projection studies.

12. The method of collecting primary information by
passive registration by the researcher
certain processes, actions, actions
people events that can be identified
the senses, is ...
a) survey;
b) observation;
c) questioning.

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