Marketing Course (Manuals Bondareva) 11 option

Affiliates: 0,64 $how to earn
Pay with:
i agree with "Terms for Customers"
Sold: 2 last one 15.04.2013
Refunds: 0

Uploaded: 16.04.2013
Content: kursovay_11_variant.rar 689,69 kB

Product description

Course Project for methodical instructions "Marketing" (developed NA Bondareva, PhD. eq. of Science, ed. IS Stepanov, Dr. eq., Prof..) for MGRS and SGA.
Option 11. Calculations for two services
A European quality finishing work (3.5 thousand. M2), the B-unit brick structures to Residential (3 thousand. M2)
design and calculations strictly according to the training manual!

Additional information

Course project includes the following sections:

1. Introduction (essence, features and functions of marketing as applied to the construction industry)
2. Selection of the target segment in the market for construction services (earmarked group of potential customers / segments /, which will be targeted certain types of construction services)
3. Study of the lifecycle of the goods (ZHTST defines its particular construction, the graphs ZHTST in phases)
4. Analysis of production costs (production costs are calculated at a maximum power of a construction company)
5. Determination of the competitiveness of the company (calculated on the competitiveness of individual elements of the marketing mix: product, price, promotion of a product, the total financial performance)
6. Pricing (calculated) (considered three methods of pricing: "price, cost-oriented," "price, demand-driven," "price-oriented competition")
7. Pricing Model using multiatributivnoy goods (intended use value and the market price of the goods)
8. SWOT - analysis (SWOT-analysis carried out, followed by a question: "How does the company can eliminate its weaknesses and compensate for the impact of threats?", "How the company can use its strengths to realize the opportunities of the market?"
9. Develop profiles (2 profiles designed for consumers of services).


No feedback yet.
In order to counter copyright infringement and property rights, we ask you to immediately inform us at the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)