CB: Wolfgang Hoyer. How to do business in Europe

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Uploaded: 26.08.2006
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Product description

Manual for employees of foreign organizations,
joint ventures, mixed companies, cooperatives

Foreword Doctor of Economics V.


For years, alternations of commercial work,
study of trade policies and conducting research relations
our country with the West, I often caught myself thinking that
Austria and the Austrians, perhaps thinner than others feel the situation,
developing in the sphere of cooperation between East and West.
Maybe this is due to its position in Europe and especially
pragmatic and flexible warehouse "Austrian economics,
School "in contrast to the well-known Scandinavian, English and
other no less famous schools. That's about it I thought,
listening to the speech at the meetings of the representatives of Austria
Pan-European economic conference in Bonn in March -
April 1990, which produces new, adequate
Our restructuring "rules of the game" East - West at all
levels. I was not mistaken, and this time when I came
the manuscript of the book "How to do business in Europe," written
Dr. Wolfgang Hoyer, director of Soviet-Austrian
Enterprise "Interprom" more than 20 years supporting business
relations with Soviet partners.
"Mirror book" called the author. Indeed, it
reflects a rich commercial and scientific experience with our
a country which today feels the V. Hoyer:
"... In the almost complete lack of market
The Soviet Union, you can sell everything regardless of quality, price
and delivery time. But these elements in Western markets
They are crucial. "
Unlike now appear like mushrooms after rain,
"Tutorial for the game business," a book V. Hoyer logical
It introduces us to the atmosphere of the economic life of the West, the main
rigid rules of the game that are universal for all in
the modern world, and you need to know to count
Perestroika and openness of the Soviet economy, the transition to
regulated market and business - exclusively
a serious test for the whole of Soviet society. According to
Academician S. Shatalina, it means "to choose a specific
model of socialism, the model, the center of which man-creator,
looking, make independent decisions, and, of course,
bearing full responsibility for them. The essence
Entrepreneurship is in the self-sufficiency and
responsibility "(Communist, 1990, N7, p. 33).
But entrepreneurship, market culture in which
Western businessman swims like a fish in water, we have to
learn. Learn how seriously and professionally. Only then
You can count on success in the international market, where we are not
The book "How to Do Business in Europe" will in this case
great help. Surprisingly, it seems to be anticipating,
expects immediate interests of the Soviet
businessman exporting. Already the first of its pages are devoted to
structure and organization of a "common market", t. e. 12 participating countries
European Communities, with which the Soviet Union was first signed in
December 1989, the agreement "On trade, commercial and
economic co-operation. "This agreement is still widely
unknown - Code of Business Conduct Soviet enterprises
with members of the largest international organization,
uniting our major trading partners.
Fundamentals of the legal norms of Western European countries, including
business law, procedure for the formation of societies with
Limited Liability Company, "is very suitable for family
enterprises' management and creation of joint-stock
Society - all important in connection with the development and
adoption of Legislative us

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